Welcome to Effectively Creative

My name is Justin Horton, and I'm working to put a dent in my corner of the universe by bringing more creativity and innovation into the day-to-day corporate world.




I've spent a lot of years working in product and service design covering a variety of roles, and I'm more convinced than ever that tools like Design Thinking can help transform our work for the better. It shifts how we do business, how and what we create for our customers, and even our daily work experience. It helps equip us to look at things differently, so that we can more clearly connect with the people we're serving, understand their needs, and craft better solutions for them.

Across the many projects, organizations, and industries I've had the privilege of working with, I see recurring themes centered around the core questions of "what do we do next?" and "how do we tackle the (big) challenges in front of us?".

Effectively Creative is my response to working through those questions through the lenses of Design Thinking, Human Centered Design, and the like. It's a work in progress as I'm refining my thinking and trying to apply what I learn. You'll see a collection of things I've run into (ideas, articles, books, conversations, etc) along with some brief commentary on how it might apply to our own work.

It's an exciting time to watch this field mature and find ways to have more meaningful impact on our businesses and ultimately, our customers.

I'd be thrilled if you'd come along on this journey and join the conversation.

Here are some ways to engage:

  • Follow along here on the website (and please add your thoughts in the comments section)
  • Sign up to get new posts to your email inbox
  • Feel free to contact me directly (and if you're in the Minneapolis area I'd love to meet up some time)

Thanks for taking the time to stop by!